Friction Is Costing You More Than You Think...

They’re draining revenue, shrinking margins, and frustrating your frontline - one scan at a time.

Friction isn’t just a tech glitch...it’s an operational leak.

It shows up in slow scans, frozen lanes, inaccurate inventory, and shoppers who roll their eyes, drop their baskets, and walk away.

But friction isn’t just technical...it’s emotional.

It frustrates frontline staff. It tests shopper patience.
And for every extra second at the register, a customer rethinks ever coming back.

Because if you can’t scan it, you can’t sell it.
If checkout stutters, so does customer trust.
And the worst part? You rarely see it coming… until it’s already cost you margin, and loyalty.

 
What Friction Feels Like at Retail Stores-2
What friction feels like...Friction isn’t just technical...It’s emotional
NPS scrore going down-1
Beep...Beep...Beep...That's the score of your NPS dropping.

Friction has a Face. And it's Not Pretty...Meet the Gremlins Sabotaging your Checkout!

Frictionless Isn’t the Future. It’s the Retail Standard - Right NOW

You’re not here to maintain the status quo. You’re here to improve it. And that starts by turning friction into your biggest retail opportunity.

  • Modernizing your hardware unlocks speed and evicts friction.
    (Gremlins thrive in outdated systems. You don’t have to.)

  • Peak traffic should mean peak performance-not scan slowdowns.
    With the right tools, every lane runs like it’s your best.

  • Your checkout KPIs don’t need to trail behind Laggy Larry.
    Time to turn those “beep delays” into brand-building moments.

  • Empowered staff. Smoother scans. Happier customers.
    Because every friction-free checkout is an NPS boost waiting to happen.
Let’s Hunt Down the Gremlins Hiding in Your Checkout.

IW + Datalogic help leading retailers turn checkout chaos into competitive advantage by replacing outdated tech with smarter, faster, friction-free solutions.

Ready for a smarter front end?
Let’s start with a Checkout Friction Audit - a quick discovery call to identify hidden pain points, performance gaps, and where the Gremlins are hiding in plain sight.

No pressure. Just insight.

Make Friction Disappear