A conversation series with IW Technologies and Zebra Technologies exploring the technology, infrastructure, and operational decisions enabling modern omnichannel retail.
Customers don’t think in channels. They think in moments.
A product shows up in the app.
Inventory says it’s available.
The order gets placed.
The customer walks into the store expecting everything to work.
Speed. Accuracy. Zero friction.
But delivering that experience doesn’t happen at the surface.
It happens through the technology, infrastructure, and operational decisions working behind the scenes.
In this podcast series, leaders from IW Technologies and Zebra Technologies talk about the real work happening inside retail organizations today... from inventory visibility and RFID to store infrastructure and the technology that powers modern retail operations.
Here's a preview of the conversation
Start here.
This short teaser gives a quick preview of the conversations ahead from omnichannel strategy and inventory visibility to RFID and the infrastructure behind modern retail technology.
The Voices Behind the Conversation
These conversations bring together leaders from IW Technologies and Zebra Technologies who work closely with retailers on store technology, inventory visibility, and operational infrastructure. Each speaker brings decades of experience across retail operations, technology deployment, and enterprise solutions supporting some of the largest retail environments in North America.
Retailers are investing heavily in technology to support omnichannel operations
These conversations explore the practical side of that transformation:
• How inventory visibility impacts the entire omnichannel journey
• Where RFID is delivering real operational value for retailers
• What infrastructure is required to support store technology at scale
• How AI and emerging technologies are shaping the future of retail operations
Watch the full conversations below.
Omnichannel Retail Starts with Technology and Inventory Visibility
If the inventory isn’t accurate, the customer journey breaks.
Retailers are investing heavily in omnichannel experiences, but the conversation often comes back to a simple operational truth: inventory visibility.
In this discussion, the team explores how the customer journey often begins outside the store on a mobile app or website and how inaccurate or unstable inventory can quickly derail that experience when shoppers arrive in-store. The conversation also looks at the role technology and device deployment play in delivering reliable information to store associates and customers.
RFID and the Future of Inventory Precision
RFID is helping retailers move from inventory estimates to inventory precision.
In this episode, the conversation focuses on how RFID is changing the way retailers track products and manage inventory across stores and distribution environments.
The discussion explores how retailers are using RFID for use cases like cycle counting, pallet receiving, and real-time inventory tracking. Justin, Mike, and Jim also discuss how the technology reduces labor, improves inventory accuracy, and creates repeatable operational outcomes that retailers rely on to support omnichannel fulfillment.
The Infrastructure Behind Retail Technology (and AI)
Retail technology only works if the infrastructure behind it works..
Modern store technology depends on more than just devices. It relies on the infrastructure that supports them network connectivity, power, charging systems, and device lifecycle management.
In this episode, the discussion looks at what makes store technology resilient and why usability matters for store teams. Justin, Jim, and Mike also explore how mobile device management, reliable infrastructure, and emerging capabilities like AI, computer vision, and advanced data processing are shaping the next generation of retail operations.
Building Omnichannel Retail Without Friction
Delivering a seamless omnichannel experience takes more than great ideas. It requires the right technology, infrastructure, and operational expertise working together behind the scenes.
Throughout this series, leaders from Zebra Technologies and IW Technologies discuss how retailers are bringing together devices, inventory visibility, infrastructure, and emerging technologies to support omnichannel operations without friction.
From the warehouse bench to the store associate’s hands, successful retail technology deployments depend on the right ecosystem of partners working together to make the entire retail journey work.
